Varsity Headwear
Store Design
Client: FormRoom
Scope: Design & 3D Visualisation, Technical Drawings
As the global expert in cap design, Varsity emphasizes the pinnacle of craftsmanship, quality, and sustainability. These core values are intricately woven into a retail environment that prioritizes functionality with a subtle yet assured sense of luxury. Collaborating with FormRoom, we partnered with Norwegian luxury headwear and lifestyle brand Varsity Headwear to create their global retail design blueprint.
The signature Varsity green features prominently across the façade, wall treatments, and key graphic elements, balanced with a neutral palette of lightened birch plywood and stainless steel used in window displays, product stands, and service counters. Product benefits are showcased through seamlessly integrated POS and signage elements, emphasizing the brand’s high-quality minimalism. The adaptable space features a flexible retail display system that highlights both product design and functionality.
Hidden storage solutions enhance operational efficiency while maintaining a clean aesthetic. Mirror and semi-reflective surfaces enhance displays and highlight the core product range. Integrated lighting provides focused illumination, adding visual interest to the neutral design elements.
Textured materials like polished plaster and untreated wood complement the design, creating a contemporary yet warm and approachable space that embodies the brand’s essence.
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© 2024 by Kat Spiewak
