UGG 40th Anniversary Campaign

Scope: Design & 3D Visualisation

The window design looked at bringing the campaign to life; celebrating the bold, unapologetic individuality of UGG®. The design focused on playing with illusion and depth, while keeping a bold graphical approach inspired by UGG 40th Anniversary campaign. The two high-impact faces were the key window visuals – wearing the limited-edition collection.

As an iconic California location, Big Sur’s striking coastline served as the textured background in the primary window scheme while a sky print was used for the secondary window. The window was designed around impactful graphical shapes to put emphasis on its different sections. Its symmetries and asymmetries create dynamic compositions.

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© 2024 by Kat Spiewak