Hyundai Department 

Store VM

Scope: Design & 3D Visualisation, Technical Intent Drawings

To celebrate the grand opening of Hyundai Department Store in Pangyo South Korea, we were asked to originate designs and provide technical drawings for an array of bespoke installations and a stunning window scheme series. Inspired by ‘Around the World in 80 Days’, We translated this into a visionary world full of innovative inventions, hybrid vehicles and whimsical rides – all with a modern twist.

Throughout the store, customers are immersed into the spectacle of a fictional voyage through wonderful oddities of disproportionate scales.  Inspired by adventures of the sea, we designed a show-stopping leather whale that is steered by a mannequin and accompanied by fish encased in acrylic bubbles. Elsewhere, weird and wonderful vehicles are the centrepieces to elegant mannequins, including a giant rose-gold flying propeller, delicate unicycles with silver wings and a hybrid penny-farthing and Ferris equipped with plants and a leather seat.

Let's work together!

© 2024 by Kat Spiewak