H&M Conscious 

Lounge

Scope: Design & 3D Visualisation

For the re-activation of their conscious message globally, H&M wanted to create a space in their flagship store in the UK. The H&M store interior would seek to communicate their Conscious message to their customers. Visitors would realise the steps they are taking to provide more sustainable and environmentally conscious fashion alternatives. The design direction looked to communicate the H&M message through media content and interaction in a exhibition-like space.

The H&M visual team wanted a clean and minimalistic space with a simple colour palette. The first concept was to have the "Closed loop", which was a core element of the H&M Conscious campaign, vinyled onto the floor so visitors could follow this path to navigate through the space. The shop-fit was kept minimal with lots of white and a touch of plywood. Interaction was incorporated through a touch screen, a video wall and a live social media feed. Visitors were encouraged to take a selfie in the bespoke photo booth designed by FormRoom, sharing their photos using the hashtag #Hmclosetheloop for a chance to win a prize.

Let's work together!

© 2024 by Kat Spiewak